The Intrapreneur’s Journey
An essential guide that offers in-depth analysis on how intrapreneurship powers some of the world’s leading innovative businesses. When they maximise the entrepreneurial potential of employees and enable them to think and behave like start-ups, businesses see the continuous delivery of innovative products, services and processes.
4 in stock
4 in stock
The Intrapreneur’s Journey: Empowering Employees to Drive Growth is a must-read for any entrepreneur, innovator, manager or senior executive who wants to successfully compete in today’s fast-changing world. Based on the observation that the most under-utilised assets in most organisations are the ideas in their employees’ heads, the authors offer first-hand experience and in-depth analysis on how intrapreneurship powers some of the world’s leading innovative businesses and other types of organisations. The proposition is simple: established organisations see continuous delivery of innovative products, services and processes when they enable teams of entrepreneurial employees to think and behave like start-ups.
This new edition adds up-to-date discussions and references on the theory and practice of intrapreneurship and innovation, making this an ideal book for students, researchers and professionals in the field. It includes informative examples and case studies ranging from large multinational corporations to small and medium-size enterprises in a primarily pan-African, but globally relevant context. Written in an accessible, easy to read style, this book features a series of assessments and tools to help implement the book’s Intrapreneurship Empowerment Model in any organisation. This book will be a leading practical guide on how to establish a culture of innovation.